About the Steve O Zone

Tuesday, July 20, 2010

Your ARE and ARI out of line...

Quick, what's yours and your customers ARE and ARI?

Don't tell me you don't know what I'm talking about... 

You Aggregate Response Engager and Aggregate Response Indicator are the lifeblood of your online existence. My God, what is wrong with you?

Now a good ARE and ARI are 1,300 and 9,000 respectively and mine are currently hovering around 1,250 and 8,500, give or take.

To figure out your ARE and ARI just take the average number of people who view your website and/or blog on a given day and multiply it by 33.76576. Don't ask me, just do it.

Now take that number and divide it by the number of Twitter followers you have then round up to the nearest 10.

That will give you your ARE. To get your ARI, take your ARE and add in the number of social media sites you belong to and times that number by 100.

And there you go...

So don't just sit there. get to it!

'Til next time.

Oh wait, forgot one thing...I made this whole thing up.


Well for one reason, it was fun. And for another, it was a LOT of fun.

How many people starting freaking out wondering if their ARE and ARI were sufficient in today's Social Media Statistical Bullshit world we live in where formulas and algorithms rule the day and where social is anything but?

Domo arigato Mr. Roboto...