About the Steve O Zone

Wednesday, April 1, 2009

This Brand Is Your Brand...

One of the definitions of the word "icon" is the following:

"A representation or picture of a sacred or sanctified Christian personage, traditionally used and venerated in the Church."

Well in the Church of Advertising when your brand, your logo, your identity can be altered without impacting your bottom line or in fact increasing it... you have truly reached icon status.

Such is the case with the candy bar that helped thrust the word "nougat" into our everyday lexicon... Snickers.

Here's the iconic image we all know and love:

And here are just a few of the truly fabulous examples of what a brand can do, and how much fun one can have when a brand reaches the grand high exalted level of icon.


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