About the Steve O Zone

Thursday, June 7, 2012

In Honor Of Some Good Copywriting And My New Logo

As one who has written many headlines, taglines, slogans, billboards and any other short forms of copy, I can certainly appreciate a good line when I see one.

And I came across just such a line walking through Wal-Mart not long ago.

I was cruising through the summer "stuff" - the outdoor furniture, the pool supplies, all the lawn-type things and of course, the grills.

It was while walking past the BBQ grills that I came upon a display for Easy Off Grill Cleaner. At first I strolled right on by but then stopped and went back to see what was written on the side of of the display.

I don't know, of course, who penned this particular line and some of you may think "eh, it's an ok line" but I loved it.

Loved it because it spoke to me. Not literally of course, that would be a little creepy.

But spoke to me as a consumer and gave me a friendly edict if you will.

A kind of gentle warning, a subtle reminder, a... never mind, you get the idea.

See for yourself:

I also wanted to share something I am very excited about... my new logo.
My man Kemar Wedderburn of Pixel Ignite created this for me and I think it looks great but want to hear your thoughts on it.
Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review, I am a freelance writer/blogger currently looking for full-time work. I have worked on some of the biggest brands in the world and have over 20 years experience in advertising and marketing. I live in Philly and can be reached via email,TwitterLinkedIn or my website.



Lisa Richardson said...

It's a pretty catchy line. Got me thinking, too. The new logo seems perfect for this blog.

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