Unless you've been living under a rock - not that there's anything wrong with that, you know what Pinterest is, or at the very least have heard of it.
It is of course the latest, greatest, hot new social media platform that every brand marketer, brand manager, product manager, CMO and really any marketer or advertiser on the face of the Earth is using as a means to engage their audience.
Or something like that...
Make no mistake about Pinterest is here to stay and its uses are still being debated and discovered quite frankly.
A little while ago I wrote an article for Forbes titled Why Brand Managers Need To Take An Interest In Pinterest.
Here's an excerpt:
The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pinterest. And brand managers and brand marketers would be very wise to take note.
...brand marketers and brand managers would also be wise to pay very close attention to what’s going on over at Pinterest HQ.
As I mentioned, the person responsible for the majority of household purchasing decisions has developed an affinity, a trust even, with Pinterest. That person of course is a woman/mom.
Click here to read the whole story.
Today I want to share an informative and helpful infographic re: marketing strategies and Pinterest.
So tell me how are you using Pinterest both individually/personally but also for your business/company/brand, etc?
Or have you not jumped on the Pinterest bandwagon for any number of reasons.
Please do share your thoughts...