About the Steve O Zone


Tuesday, May 13, 2008

The O Zone...


Last week Eagles Coach Andy Reid appeared on a Philly Sports Talk Morning Show and once again he proved why he is the master at saying many words yet having no meaning or substance to them.

Some highlights or lowlights, depending on how you look at it:
  • I know this will shock all Eagles fans but Reid thinks his receiving corps, which includes rookie DeSean Jackson, are just fine thank you very much. And that it's his job to put them in the best position to make plays. Man, if we all had a dime for every time we heard that phrase...
  • When asked if he and the Eagles Front Office had enough urgency to win now, Reid emphatically stated "We're not waiting a year. We're going to win right now."
  • Asked about trading out of the 1st Round (again), Reid referred to the package they received from the Panthers, intimating there was no way they could turn down such a great offer.
There were more comments of course but anyone who's been an Eagles fan longer than 5 minutes can pretty much guess the overall tone of this conversation.

They (the Eagles) think they're good enough to win right now. The fans do not.

They (the Eagles) don't give a you-know-what about what the fans or the media thinks.

You know pitching in major league baseball is such commodity when a journeyman, scrub-at-best marginal talent hack like Nelson Figueroa can go off an opposing team just for the way they cheered and live to tell about it.

In case you missed this, following Mets' 10-4 loss Monday night at Shea to the Nationals, Figueroa ripped the Nats for displaying the temerity and audacity to actually show some emotion during the game.

"They were cheerleading in the dugout like a bunch of softball girls," Figueroa said. "I'm a professional, just like anybody else. I take huge offense to that. If that's what a last-place team needs to do to fire themselves up, so be it. I think you need to show a little bit more class, a little bit more professionalism. They won tonight, but again, in the long run, they are who they are."

'I'm a professional.' Well that's up for debate Nellie, especially when considering you were out of baseball altogether the past 3 years (some due to rehab, some not) and that you are the proud owner of a 9-20 record and 4.71 ERA.

When exactly did it become taboo for professional athletes to display human emotion?

Nelson Figueroa? Are you kidding me? He should be thanking his lucky stars each and every time he walks onto a diamond that he lives in a time when there is such a dearth of pitching, for if there were not, you can be damn sure the closest Nelson Figueroa would get to a ballpark is by peddling hot dogs and sodas.

What a joke.

Hey Nelson, this just in... this ain't golf! It's baseball. And there's cheering in baseball and apparently there IS in fact crying, too.

I work for an ad agency and the subject of trademarking constantly rears its head as we continually need to check the trademarking of a name or slogan or tagline, etc., else risk legal ramifications and/or risk major embarrassment.

Here is a classic example the latter.

Seems the GOP (Republican Party) wanted a new slogan, something that
will counter the Democratic push for change from the years of the Bush administration with their own pledge to deliver.

What they came up with was:

"The change you deserve."

Which in it of itself is ok except... Oops.

Seems this particular slogan is already trademarked.

And what company/product you ask has this slogan in use already?

"The change you deserve." is the registered advertising slogan of Effexor XR.

What is Effexor XR you ask?

It is a drug approved for the treatment "of depression, generalized anxiety disorder, social anxiety disorder, and panic disorder in adults."

Yeah, you read right. But it gets better.

Its common side effects are very much in keeping with the world the House Republicans have striven to build: nausea, apathy, constipation, fatigue, vertigo, sexual dysfunction, sweating, memory loss, and - and I swear I am not making this up - "electric shock-like sensations also called 'brain zaps.'"

So the next time we need to do a trademark search, perhaps we should remember these words to the wise, or in this case, inept.

'Til next time

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1 comment:

Anonymous said...

Color me shocked that you are drudging this up again. We get it, you don't like Andy Reid because he doesn't open up to the media, blah, blah, blah. Name one head coach in the NFL that does and I'll buy you a Porsche, a bright, shiny, red one. How can you act so surprised and outraged when you know going in that all you're gonna get is bubkus? Of course you didn't hear Reid say, when asked about this very same subject, that he tells the media what "he has to". Nothing else. You're never gonna get what you want from this guy, ever. Regarding the receiving corps: what else is he supposed to say, "You know guys, the receiving corps is still a work in progress, we have a couple of serviceable guys out there right now but if we can upgrade, I would surely look into that." No, he said what he had to. Nothing else. He went after Randy Moss didn't he? You're a smart guy, read between the lines. And please do not speak for the fans when you say the fans do not think they are good enough to win right now. How could you possibly know how the fans think? Please spare me the answer that those who call into sports talk radio are an accurate gauge. You're losing credibility when you continually bring up the same argument against Reid time after time after time. Move on. Find a new approach to your argument or stop it altogether.
Fact: Andy Reid does not tell the media what he is thinking.
Fact: Andy Reid is often arrogant and curt in his interviews.
Get over it.