The need to be creative, to be different, to stand out was always paramount to success but now, thanks to social media, digital advertising and all the good stuff that goes with it, the bar has been set very high.
We already know that many, if not most, consumers feel like they are subjected to too much advertising and simply don't trust the advertising they are subjected to in the first place.
Ok, so we (those in the advertising circle) know we have to rise above the every growing amount of clutter to get noticed.
And I'm sure the folks at DraftFBC Buenos Aires had every intention of drawing attention to their client when they conceived and ultimately created this spot below but...
And you know maybe I'm a little over sensitive right now what with my kids recently losing their grandmother but...
Well you be the judge:
Like I said maybe I am being over sensitive right now but to me this commercial is an example of an agency trying to be edgy just for the sake of being edgy.
I mean what's more edgy than watching a grandmom get blown away in a hail of gunfire during a bank heist?
And trust me, I am one prone to push the proverbial envelope as I don't like "same old, same old" by any means.
Maybe this is a cultural thing? Maybe Americans view grandmothers in a different light than they do in South America? Maybe that's why this bothers me so much.
What did you think?
Did you like it? Why?
Did you not like? Why?
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