About the Steve O Zone

Thursday, January 24, 2013

What Two 5-Year Old Kids Can Teach Us About Society

As anyone who knows me will attest I am a very passionate person by nature. And normally my passion, in this particular space, covers topics like branding, marketing, advertising, social media and so on. I write about my thoughts on the aforementioned topics and hopefully anyone reading what I have to say, er write, will come away the better for it.

Today, however, I want to share with you two stories - each dealing with a five-year old child in very different, albeit equally difficult circumstances.

Each should serve as a lesson to all of us and serve as a not-so-gentle reminder that ignorance is still rampant in our world and common sense is a truly lost art for for many. And yes, there is a lesson to be learned here for brands, marketers and advertisers - at least one lesson such as the customer is NOT always right.


Thursday, January 3, 2013

Looking Back, Looking Ahead - CMOs Weigh In

This is such a great time of the year isn't it? I mean with all the parties for hosting, marshmallows for toasting and caroling out in the snow. This time of the year is also time for fearless forecasts, the ones where everyone dares to boldly go where no man, or woman has gone before.

Or something like that.

What I am referring to of course is it's the time of year when people make predictions for the coming year about this and that. And while I wanted to pen such a piece myself, I wanted to put a little different spin on it - I am a big fan of spinning, as it were.

So I decided to reach out to a group of CMOs and other high-level folks across a wide array of industries to, yes, get their thoughts on 2013 - but to also get their take on the year that's coming to a close.