"A difficult situation that is very obvious but not discussed or addressed."
That's just one of I'm sure many definitions of the phrase "elephant in the room." Frankly I don't really care which definition you subscribe to. The fact of the matter is that mobile marketing - despite all it's continued hype and promise has been severely under utilized by marketers of all shapes and sizes.
And the word "continued" is absolutely the operative word in the sentence above.
