About the Steve O Zone

Friday, October 26, 2012

Content Marketing The #1 Driver Of Leads For B2B Marketers

This past May I wrote an article entitled Why The Value Of Content Is Nothing New. The opening line to that article would also be appropriate here:

"One of the big buzz phrases sweeping the digital nation is the term "content marketing.'" 
It seems the sweeping of said digital nation is still occurring, especially in the business to business marketing world for B2B marketers - according to the results of a study conducted by B2B Magazine, identified content marketing (51%) as being the most important tool for generating leads, outscoring brand awareness (38%), thought leadership (34%) and sales (29%).


Friday, October 12, 2012

Marketers Continue To Struggle With Big Data

It would appear marketers the world over  are collectively losing sleep over one thing: who will be voted off Dancing With the Stars next. I kid. Just wanted to see if you were paying attention. And no for the record, I do not watch DWS - not there's anything wrong with that.
Big Data
Big Data (Photo credit: Kevin Krejci)
No what I am referring to is that two word phrase that is surely on the agenda of many a marketing meeting from sea to shining sea. A two word phrase that marketers concern themselves with all the live-long day or at least a significant part of their day: Big Data.